A new angle on Lead Generation:
 
Finding good B2B leads has been and always will be difficult. With all the competition constantly popping up like mushrooms, it’s not a wonder as to why you’ll have a hard time with making your brand known within your target market. But with social media, you can still do that. Rather than sticking to just direct marketing approaches like B2B telemarketing and email/direct mail marketing, businesses have taken to the Internet and have begun to promote their brand on social networks. Because of the fact that millions of users are online everyday, it makes being seen by your target market and prospects all the more easier. If you are selling a product that the public is looking for, then they will certainly find you. If you are offering a service that many are in need of, the same goes for you. Nowadays, people spend most of their time online in order to research about products and services they may be in need of. That being said, your company may just pop up in the search results when they open up Google. Establishing your presence online and using social media marketing is now part of the key to your success, as well as a new avenue you can learn to use for lead generation.

Online presence – As per what has been said, establishing an online presence is part of how a company can and will succeed in today’s B2B world. Without a strong online presence, or at least the capability to be found online, then a company will be stuck in a rut where they don’t generate leads and not even make sales. People nowadays just adore search engines. If they are looking for something, then off they go to Google, Yahoo!, or to Bing. A few keystrokes after they hit the search engines and next thing you know, they’re looking at an entire list of results. However, they usually only ever stay and rely on the results on the first page. So if you don’t have a strong online presence, your position in search engine results will, of course, be relative to your ranking. If you want your B2B leads to find your company, then establishing your presence online will definitely aid you in lead generation as well as to draw in more business opportunities.
These are just of a few reasons why social media is becoming one of the biggest things in both B2C, and B2B marketing in the present time. What’s your take on why social media marketing is a hit?
By Charlie Rudd, Corporate Developments.