Corporate Developments: Not selling but beginning a relationship.

Corporate Developments: Not selling but beginning a relationship.: Major success in cold calling is to take an approach of not selling but beginning a relationship that adds value to that company or person...

Not selling but beginning a relationship.

Major success in cold calling is to take an approach of not selling but beginning a relationship that adds value to that company or person to whom you are targeting. Open with a statement that allows for them to begin sharing information with you. Do not over power the conversation with your own ideas or thoughts. Be natural and genuinely interested in their business. Selling is about relationships and the value to which you bring. Not how good you can close from a call script. And always know when to move on to the next prospect and not waste time trying to force something that is not worthwhile.
Advice for the day by Charlie Rudd.

Corporate Developments: Law of Attraction and Your Business.

Corporate Developments: Law of Attraction and Your Business.:     Law of Attraction and Your Business: Imagine the Picture of Your Success and Then Have it The secret law of attraction was for ...

Law of Attraction and Your Business.

 

 

Law of Attraction and Your Business: Imagine the Picture of Your Success and Then Have it

The secret law of attraction was for a long time the greatest secret kept in human history. Businessmen and Millionaires kept this little known treasure to themselves, and their success is phenomenal. If you've ever wondered what the difference was between you and them, this is it:

The Law of Attraction.

Some people will scoff at the thought that the law of attraction is what allowed these people to gain their riches and fully enjoy life, but it's true. You can use the secret law of attraction to benefit you, just as they have used the secret law of attraction to gain wealth, power, happiness, and more.

Many people have tried to use the law of attraction consciously, but it hasn't worked. If you're one of those people - if you feel that the secret, and therefore the entire universe, has failed you - read on, because it may be the universe that has failed.

If you're expecting the law of attraction to work overnight for you, think again. If you have never consciously used the secret law of attraction in your life before, it may take time for you to even realize that it's working.

Another mistake people make when attempting to benefit from the law is that they think the universe will deliver everything they need on a golden platter-IMMEDIATELY!. The law of attraction does not work like that - you cannot expect to get something from nothing.

The secret will open doors for you by attracting opportunities across your path and by allowing you to do things you wouldn't normally do, but it will not make a magic pile of gold bricks appear without any work- you also need to be ready to 'receive' what you are asking for. If your dream is to own your own business, the secret law of attraction will give you the opportunity to do so.

The law has been around for quite a long time - business pro's earning millions of dollars a year put the secret law of attraction to work for them time and time again, and you can easily put it to work, too.

The secret is as simple as thinking of what you want, seeing it in your possesion, and willing it to you. Your thoughts will manifest into reality - that's the basic principle of the law of attraction.

Close your eyes, and will what you want to come to you - extra money, extra work, love, hope, Try to connect with how you will feel when these things are yours, imagine they are yours with an 'attitude of gratitude', and it will all come to be. It really is that easy, and you can really achieve everything you've wanted in life - riches, fame, and more - if you use this law.

Know What Your Customers Believe

Beliefs drive behavior; this is has been proven true time and time again and I believe it is one of the great laws of the universe. So it makes sense if you are in sales it is probably pretty important to learn what your customer believes. Yet I will be willing to bet that learning your customer’s beliefs is not at the top of most sales rep’s priority lists. Maybe it should be.

Your goal in selling is to have a business conversation with another person and to hopefully change their mind and then their behavior so that they use your product (or perhaps use more of your product). I don’t know how you can attempt to do that unless you know what that person really believes. If you are not able to adequately explain what your customer believes and thinks about your product or service, then you need to learn what these beliefs are. The very best way I have ever discovered to do that is to ask — that’s the best way to find out the information you seek. It makes sense to construct a well crafted question that doesn’t sound threatening, creates a safe environment and sets the tone that you are truly interested in learning about your customer. You may say something like this: “It occurred to me that I am really not 100% certain how you currently view my product. I would love to ask you to share with me how you currently view my product and have it positioned in your mind, if at all? Could you take a moment to help me understand this so I can make certain what I share with you is most relevant?”

Being able to identify a belief is a great starting point, but you still want to learn more. You want to learn where that belief originated from, if at all possible. It could be based on experience, or what this customer was taught in training, or a recommendation from a colleague. Why is it significant to learn how that belief was shaped? The obvious reason is that your customer describing their beliefs either confirms that you truly understand them or that you need to ask some clarifying questions to learn more.

By asking this type of question, you gain extra insight: It enables you to get a glimpse of the thought processes that your customer employs to arrive at the decision as to the best option/product/solution for them. It will also help you identify different factors that will likely influence this customer. For example, you may learn that a colleague recommended a competitor’s product based on his experiences. Now you know not only that your competitor is already being used within that organization but that your customer values this colleague’s input. It makes sense to talk to that person of influence and gain an understanding of that individual. (And you may influence more potential customers by engaging this one influential person).

The quest for customer knowledge and insight for top performing sales people is never ending. By focusing your efforts to learn more about your customer, such as their beliefs, you’ll find it is easier not only to tailor your product discussion but to develop a business relationship with that person. You’ll notice that your customer responds differently to you once you gain this understanding — and you’ll very likely see the results in your sales numbers.

Whats going on with Lead Generation?

 

 

 

Lead Generation Has Grown Up

• The role has been elevated from being viewed as a low-skill phone resource to being viewed as an important element of a sales strategy.
• Today, quality is key and lead generation is becoming a proper part of the sales cycle. It is about identifying REAL opportunities which match with the model/strategy. For us, the group reports to Marketing and that is in question. At some point, it might have to be moved to sales.
• Lead generation used to be volume based; it was mostly about a pure appointment setting activity. Now it’s about quality and not quantity. It’s a more critical part of the pipeline generation/overall sales process than most people give it credit for.

Crazy Busy Buyers

• There’s less direct contact with key buyers. So there’s more emphasis on value messaging and specific insight from lead nurturing, trigger events or insight gleaned from speaking with lower level folks (day in the life pains).
• It’s increasingly more difficult as c-levels hide behind AAs, voicemail and even e-mail. It takes more dogged determination and creativity.

Why Social Media helps Business.

Social media marketing was not a well furnished method of marketing, but rather a best practice that evolved because of the numerous benefits of having a social media presence. It's a way of marketing in which you get in touch with potential customers through social networking sites such as Facebook, Twitter, and LinkedIn and so on. The advantages of social media marketing are numerous. Social media marketing works by making use of internet places where customers approach on a day to day basis and thereby creating awareness of the business product or service.

Creating a brand value via awareness is one of the advantages of social media networking. Facebook is the social media website that has been rated as the site with most hits on the internet. Therefore via facebook marketing your business will be visible to a wide range of audience. It helps to identify potential customers both locally and globally whereby paves way to new sale spots. Not just it helps to identify potential customers; social network presence also helps in identifying competitors in your field of business. It helps you to have strategic business plots in place to manage your space in the market.

Live feedback from the customers is the most fruitful part of facebook commerce and marketing. The success of a product or service can be known instantly via the customer comments and likes on the facebook pages or communities. Feedback choices available in the social media sites like, following in twitter, like in Facebook and so on are very much effective than running a customer satisfaction survey. These social networking sites are visited by millions of users. Even if your business profile is not popular among all the millions, you would be able to gain attraction of a wider crowd. Popularity gained in such social media sites aid in expanding your business to new locations.

The customer relationship maintained via the facebook is more intimate. The updates have to be precise and up-to-date to ensure smooth handling of the customers. Facebook community pages also help keeping a personal relationship with your valuable customers by making sure they are notified precisely about the company activities. Customer support via facebook is more effective as the company would be answering customer queries and concerns directly in a timely fashion. This will further add to the customer satisfaction and achieves cost effectiveness by saving money from customer phone calls. The direct interaction made with customers results in increased trust on your company and the service offered. This will encourage the customer to choose you on top of your competitors and make recommendation to other fellow customers.

Featuring your business product is quite important in bringing attention to your products. Few sites even offer a promotional code to increase the sales. And it's stated to be an eco friendly method of advertising. No ink and paper is wasted for marketing or advertising campaign. Keep updating your site with new product releases, upcoming promotions, special seasonal offers, running contests and so on. This will help you in maintaining the existing group of loyal customer to be stringed to your business.

Facebook marketing is found to have the highest return on interest in terms of marketing. For any scales of business, facebook commercials are found to be the most cost effective solution when compared to the conventional methods of advertisement and marketing. It's easy to run a market research via social media sites rather than spending huge amount of money with such agencies running market research. 
Every business aspires to expand their business to new heights and new locations. Spreading your business is easier with social networking sites which has millions and millions of visitors. Harnessed properly, social networking would definitely create a boost in your business.