Not selling but beginning a relationship.

Major success in cold calling is to take an approach of not selling but beginning a relationship that adds value to that company or person to whom you are targeting. Open with a statement that allows for them to begin sharing information with you. Do not over power the conversation with your own ideas or thoughts. Be natural and genuinely interested in their business. Selling is about relationships and the value to which you bring. Not how good you can close from a call script. And always know when to move on to the next prospect and not waste time trying to force something that is not worthwhile.
Advice for the day by Charlie Rudd.